The Invisible Enemy

Microscopic, carcinogenic PM2.5 particles from wildfire smoke, up to 64 times smaller in volume than visible ash, embed themselves deep into rug fibers—even when you don’t smell smoke.

Sneaks Into Your Home

Wildfire debris, including harmful metals, plastics, and ultrafine particles, can infiltrate your home through vents, closed doors, tiny cracks, your shoes and even from your clothing or your pet’s fur.

Rug “Velcro” Effect

This is a close-up representation of a wool rug fiber. The complex fibers of rugs and carpets act like velcro, sticking these particles deep into the crevices of their fibers. 

Rugs Release Dust

Every footstep can re-release trapped pollutants into the air you breathe, even on clean-looking white rugs like the one above that was not any near wildfires, and was only used for after 6 months.

The Red Flags

If you saw visible ash near your balconies or on your countertops, it’s almost guaranteed that your rugs have finer particles. Eye irritation, headaches, respiratory problems, and even brain fog can be signs your rugs of the presence of harmful toxins like benzene. 

Restoration Companies Are Swamped

The unprecedented scope of the fire means many are hiring untrained out-of-state labor to steam clean rugs on-site, missing deeper toxins or damaging your rugs.

Why leave your family’s safety in the hands of a vacuum filter?

Trust our (actually) #1 rated advanced dusting + submersion cleaning, proven through decades to remove pollutants at the source. We’ve seen thousands of California rugs recover their original vibrancy—even those enveloped in heavy smoke damage for weeks. 

A Thorough & Powerful Wash

Unlike typical steam cleaning, our dusting and submersion cleaning method flushes out smoke particulates and microscopic debris from every fiber, not just the rug’s surface.

No Harmful Residue

The water tells the story of our cleaning process. It starts black with dirt (even on rugs that were previously steam cleaned or vacuumed with a HEPA filter), turns soapy as we deep-clean, and finishes crystal clear—guaranteeing that every fiber of your rug is thoroughly rinsed. The proof is in the water.

Covered By Insurance

We regularly bill insurance companies and have never had a denied claim. We can send a quote to your adjuster in advance to confirm. 

Peace of Mind

Knowing your family is shielded from harmful VOCs and carcinogens that can linger for months in uncleaned rugs.

A Fresh Rug

Colors pop, wool feels lush, and there’s no lingering smoky aroma.

Crisp Air & Long Term Health Protection

Avoid triggering asthma, allergies, or more severe long-term issues linked to wildfire smoke—no more mystery coughs, stinging eyes, or “off” sensations in your own living room.

You deserve a home that feels, smells and is truly safe again.

With nearly 40 years of experience brought to the washing floor with every rug we clean, we’ve navigated multiple wildfire seasons, perfecting our approach.

* Based on total number of five star reviews for a rug service company on Google.